What the method does

This model establishes the baseline, safeguards and acceptance evidence needed to manage a real operating result.

How a claim becomes evidence

UnknownThe current result is asserted, not evidenced.
MeasuredA baseline exists and terms are defined.
BoundedThe change has clear limits, exceptions and review.
AcceptedThe result survives a commercial review of the evidence.

A result is reported only after it reaches Accepted. Everything before that is work in progress.

What is measured

This operating model defines the evidence Advery uses to improve lead handling, from arrival and ownership through to the recorded commercial outcome.

Start with a 30 to 90 day export containing source, enquiry time, first human response, owner, contact outcome, stage, next action and commercial result. Read a sample end to end before designing a dashboard.

What becomes clearer

  • A lead-stage dictionary the team can apply consistently.
  • A response standard by enquiry type and business hours.
  • One owner and one fallback for every arrival path.
  • An exception queue for suitable leads without a dated next action.
  • A baseline for contact and qualified next-step rates.

What proves acceptance

The model is working when a manager can select any suitable enquiry and see who owns it, what happened, what should happen next and when the commercial outcome became known.